DISCOVER OUR PRAGMATIC PRINCIPLES FOR REAL INNOVATION
Forged through years of hands-on experience, our philosophy prioritises effective human interaction, structured progress, and tangible results over flashy facilitation techniques or unnecessary complexity.
Born from Experience, Focused on What Works
Our approach isn’t derived from textbooks or certifications. It stems from running hundreds of workshops and innovation events, constantly testing, learning, and refining the techniques that actually drive effective human interaction and problem-solving. We’ve distilled this experience into a core philosophy that guides everything we do.
Built for a purpose
We dive deep with you to understand the driving strategy behind the initiative. We clarify real objectives (Is it communication? New product exploration? Culture change? Ecosystem building?), identify key stakeholders, and, crucially, map out what happens after the hackathon, from day one.
Entrepreneurial Mindset
Beyond generating ideas, we help hackathon participants create projects with real value. By applying principles and tools developed for and by startups (such as Lean Canvas), we help them quickly shape and validate new concepts designed for real-world implementation and genuine value, not for “innovation theatre”.
The Power of Diverse Perspectives
Innovation sparks where different viewpoints collide. We purposefully bring together individuals with diverse backgrounds and expertise. This diversity encourages the “stupid, annoying questions” that challenge assumptions and break down tunnel vision. Getting teams out of their familiar physical environment further amplifies this effect.
Structured conversations
Unstructured conversations often go in circles. We use simple, adaptable models (like our Scrutinizer™, Lean Canvas, User Journey Maps) to provide just enough structure. These tools facilitate focused discussion, help prioritise ideas under pressure, and enable diverse groups to build genuine consensus and shared commitment – crucial for later execution.
Confrontation with Reality
Expert opinions are valuable, but nothing replaces direct input from those on the front lines. We consistently integrate feedback from end-users, patients, soldiers, nurses – whoever holds the real-world experience. This essential “reality check” cracks open preconceived notions and ensures solutions are relevant and robust.
Disciplined Minimalism
We believe in simplicity. Complex frameworks and tools usually require significant onboarding time without delivering tangibly better results. In our experience, simple tools and clear instructions are effective enough.
A Potent Combination
These principles – built for a purpose , minimalism, diverse perspectives, structured dialogue, and real-world validation – work together. They create an environment where teams can cut through noise, align quickly, learn rapidly, and generate solutions that are not just creative, but also viable and impactful.
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Innovation events hosted
See Our Principles in Action
This philosophy isn’t just theoretical; it’s the engine driving our work every day. Our process translates these core beliefs into structured, repeatable journeys designed to take you from strategic intent to tangible, validated outcomes efficiently and effectively.
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